Research Inspiration

SOCIAL MEDIA MARKETING v/s TRADITIONAL MARKETING: AN OVERVIEW

Richa Gupta — 2023-06-30

The communicative power of the internet has essentially replaced many of the traditional tools particularly in the world of traditional advertising in print and broadcast media. Marketing being one of the most important tools for the promotion of a new product in the market globally or for an existing product market share. The modern time period has fabricated a transformation in the marketing techniques used by the manufacturers. The traditional marketing techniques which followed the offline methods to reach the audience which included newspapers, TV or radio advertisement, mail advertisement is now shifted to the social media marketing technique. The social media marketing is now a day predominantly used approach for the products in the marketing but still a business enterprise has to decide wisely on the approach to be used for the promotion of the product depending upon the targeted audience. Thus, this paper focuses on the traditional approaches used now a day. This paper also focuses on the basic of speedy expansion of the social media marketing tool for reaching the audience.

Impact of Online Education System on the School Students: An Analytical Study Special Reference to Chhattisgarh

Priyanka Tripathi — 2023-06-30

Education is an important part of life. Education is a Sanskrit word which means to learn or teach. We can get education through any medium. Education prepares man intellectually. Similarly, in today's modern era, a simple way to get an education is online education. In modern times, the online education system is like a boon. Those who have not received education for some reason can get new dimensions from the online education system. Due to the outbreak of Covid-19, schools and colleges and all other types of educational institutions were closed. At the time of the Covid-19 outbreak, the level of education had fallen all over the world. India is no exception to this situation. When schools were closed, new avenues were discovered for education, in which efforts were made to further the development of education by adopting online methods. In the online teaching system, there was good on one side and evil on the other. Through this research paper, the research scholar has to study the impact of online teaching method on school education in the special context of Chhattisgarh.

Nutrition: A Critical Component of Today’s Lifestyle for All Age Groups

Monika Parihar — 2023-06-30

This research paper focuses on the importance of nutrition in contemporary Indian lifestyles for individuals of all age groups. With the rapid economic growth, urbanization, and changes in dietary patterns in India, there has been a significant impact on the overall health and well-being of its population. This paper explores the influence of nutrition on different age groups in India, including children, adolescents, adults, and the elderly. It highlights the key nutrients required for each age group, prevalent nutritional issues and the implications of poor nutrition on physical and mental health. The findings emphasize the urgent need for awareness, education, and effective interventions to promote healthy dietary practices across all age groups in India. Recognizing the critical role nutrition plays in maintaining optimal health and well-being, this paper explores the impact of nutrition on various age groups, including children, adolescents, adults, and the elderly.