The effect of Online Shopping on the retail stores: A study of Bomdila Township of West Kameng District
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Abstract
Online shopping has transformed the way consumers shop. The traditional brick and mortar stores are now getting replaced by these giant online sites. The study finds that the effect of online shopping is also found in the town of Bomdila where the retailers are feeling the pressure in their declining profit margins. It has been observed that digital technologies have not been adopted by retailers for their growth. The adoption of innovative strategies could strengthen the stores and meet the competition of the online shopping sites.
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