SOCIAL MEDIA MARKETING v/s TRADITIONAL MARKETING: AN OVERVIEW

Abstract

The communicative power of the internet has essentially replaced many of the traditional tools particularly in the world of traditional advertising in print and broadcast media. Marketing being one of the most important tools for the promotion of a new product in the market globally or for an existing product market share. The modern time period has fabricated a transformation in the marketing techniques used by the manufacturers. The traditional marketing techniques which followed the offline methods to reach the audience which included newspapers, TV or radio advertisement, mail advertisement is now shifted to the social media marketing technique. The social media marketing is now a day predominantly used approach for the products in the marketing but still a business enterprise has to decide wisely on the approach to be used for the promotion of the product depending upon the targeted audience. Thus, this paper focuses on the traditional approaches used now a day. This paper also focuses on the basic of speedy expansion of the social media marketing tool for reaching the audience.